The November 2015 general election was the culmination of a multilayer reform process initiated by Myanmar since the country’s opening in 2011. Given that just 26% of the population lives below the subsistence level, private sector development and trade promotion are those instruments of poverty reduction which remain the government’s priority.
Within the GIZ programme, the Consortium led by ICON-INSTITUT supported GAP-analysis and organic certifications for mangos and tea and strengthened the relevant export conditions. 500 mango farmers learned about pruning, how to use pesticides and fertilizers correctly, to keep records and how to handle harvest and reduce postharvest losses by 20%. By raising awareness among farmers, 100 mango farmers in the South Shan State received were certified and 400 tea farmers received organic certification. Due to our engagement in developing marketing strategies, the Myanmar tea is now well positioned in domestic markets, but also as a premium brand already available in European markets.
The tourism has been diversified into satellite destinations of the Inle Lake andCommunity Based Tourism has been promoted. For instance, the development of destination websites has been fostered, drone movies promote new destinations and present services and activities offered in the region. Social media campaigns and digital marketing, local markets for local jewelry makers and producers of handmade bags and rice crackers have been promoted. Our consortium has supported the Department of Tourism and local tourism institutions that are now able to provide assistance and services, to identify new destinations or to organise sensational events, such as cycling races. Village communities and MSMEs have been strengthened and are now directly provide their services.
01/01/2017 - 31/12/2018
Economic and Employment Promotion
Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung (BMZ)
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH