Pan-African e-Commerce Initiative

Pan-African e-Commerce Initiative – Boosting African Digital Trade



A large number of African companies face a lack of essential prerequisites to participate in cross-border electronic trade: the unavailability of electronic payment systems, the lack of trust of consumers and companies in e-Commerce, as well as unfavourable regulatory frameworks. Most countries in Africa do not have any national or regional implementation strategies in line with the Sustainable Development Goals 2030 Agenda. The ‘Pan-African E-Commerce Initiative - Boosting African Digital Trade’ aims to improve the framework conditions for companies in selected African countries allowing them to participate in cross-border E-Commerce.

The main output of this assignment is to deliver a detailed regional “Digital Trade” Blueprint aiming to promote the sustainable development of digital trade in both goods and services in Ghana, Kenya and Rwanda, based on an extensive multi-stakeholder consultation process. The target group are owners and employees of Small and Medium Enterprises (SME), including women-owned companies and users of e-Commerce platforms.


15/07/2022 - 31/12/2022


Ghana, Kenya, Rwanda


Economic and Employment Promotion


76.480 €


Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung (BMZ)


Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

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