PROJECT DESCRIPTION

Tourism in Africa currently represents only 2% of the world’s total market. Hence, the potential for growth is enormous.

The Adventure Tourism market of which cycling is one part, is valued at $ 112 million and estimated to grow.

The National Cycling Tourism Strategy (NCTS) for Rwanda aims to support the country into becoming an international cycling destination and with that to contribute to job creation and economic growth. The scope of the NCTS will encompass the markets for elite sports, different types of cycling, including the use of eBikes, sports education and development programmes for youth among others.

(4410288)